Input Data |
| Number of pieces you are mailing
or e-mailing: |
|
|
|
| Total program costs: |
$ |
|
|
| Response Rate: % of responses
expected: |
|
|
% |
| Conversion Rate: % of responders
expected to make purchases: |
|
|
% |
| Average profit per sale: |
$ |
|
|
|
|
Results |
| # Responders: |
|
Cost per response: |
$ |
|
|
| # Buyers: |
|
|
Cost per buyer/new customer:
|
$ |
|
|
| Total Profit from Campaign: |
$ |
|
Cost per piece: |
$ |
|
|
| Marketing ROI: |
|
|
% |
|